What: Art direction & Graphic design / Year: 2026
For: Woood Gallery
Instagram: www.instagram.com/woood.gallery/
For: Woood Gallery
Instagram: www.instagram.com/woood.gallery/
I’m involved in a non-profit association and gallery that focuses on wooden- art, objects and furniture. I am involved in organising the events from concept to finished show. I have also created the art direction.
The art direction
The gallery had the red logo and the wordmark. From that I created a full branding with a color palette, layout, portrait style, product picture style, illustration style and instagram strategy.
It needed to be easy to maintain, be memorable, flexible and fun. I wanted to highlight the simpleness in the branding and the repeatability. Since we wont be able to get nice portrait pictures and product pictures made for each show the style needed to be recognisable and easy to maintain. Eg cut-out images and colored rasters.
INSTAGRAM STORIES