What: Concept and art direction for restaurant menu
I did: Idea, Concept, Art direction, Graphic design Year: 2026 For: JJ's Thai-to-go
I did: Idea, Concept, Art direction, Graphic design Year: 2026 For: JJ's Thai-to-go
The brief was ”You can pick any colors you want but we want to keep the logo”
The process
I looked at what they had in branding and design but didn’t find much I wanted to keep. But when looked at the location I saw something I liked. The little kiosk sits beautifully purple and red in a little wooden oasis. I wanted to bring that serenity and playfulness into the menu. I gave the logo and wordmark a little more life and drew a custom font.
