What: Branding for B2B company
I did: User research, concept, art direction
& graphic design
Year: 2025
For: Hey Sid
Context: Group work, Hyper Island
I did: User research, concept, art direction
& graphic design
Year: 2025
For: Hey Sid
Context: Group work, Hyper Island
The B2B Saas company Sid wanted a re-branding and at the same time show everyone that B2B marketing doesn't have to look boring. We did user research and I came up with the branding and graphic design. I drew the icons and found the type that got created into their wordmark.
The color scheme, logo, icons and fonts that we delivered above and how they use it on their. website below. Purple turned blue
