What: Awareness campaign about phone scams
I did: Idea, Concept, Art direction, Graphic design Year: 2024 For: Phone seal (A speculative service)
I did: Idea, Concept, Art direction, Graphic design Year: 2024 For: Phone seal (A speculative service)
An ad-campaign to promote a fictive company that can protect people from being scammed over the phone.
The Campaign
The campaign aims to draw attention to the fact that criminals are using modern technology such as Ai-voice over that can sound like people you know to fool you. The purpose of the campaign is to
de-stigmatise the person who has been scammed and for people to talk about scamming and spread awareness.
de-stigmatise the person who has been scammed and for people to talk about scamming and spread awareness.
The campaign borrows famous paintings from art history to argue the case that ”People have been scammed in all times, But you don’t have to be”
If you use the Phone seal that is.
If you use the Phone seal that is.
